See why the Automotive Standards Council for GA4 is beneficial to the automotive industry as a whole. Explore the 6 major benefits, resources, training and suggestion of revisions.
In its current form, the Automotive Standards Council involves like-minded, experienced analytics or programmers focused on setting a universal groundwork for implementing Google Analytics 4 into the industry.
To best support all the interests of the automotive community, Brian Pasch formed the Automotive Standards Council for GA4 to ensure previous standardization errors will not be repeated.
Members of the Council will be responsible for sending events into GA4 from their native code set and not through clunky tag manager containers that get easily corrupted. This will create greater data integrity and stability.
All major automotive website platforms and digital retailing software providers are supporting the ASC Specification which makes up the majority of events that are sent into Google Analytics.
The specification supports Google-recommended syntax and provides enough room for vendors to add their own unique events into GA4 to support the visibility of their product’s performance.
Dealership groups, who have to support multiple website platforms due to OEM mandates, can more easily and reliably create roll-up reporting to inspect and compare online engagement across a variety of website tools.
Dealers who implement all the features of the specification will be able to dramatically improve the performance of their Google Ads campaigns. This can be accomplished as long as the dealer’s digital agency is sending the enhanced conversion signals into Google Ads based on the specific departmental sales goals (sales, service, parts, etc.) for each campaign. No more sending “mixed” conversion signals into Google Ads.
Instead of vague conversion definitions in GA3, the new ASC Specification supports conversions by department (sales, service, parts) and conversion outcomes. For example, dealers can now measure how many “click to call” conversions (weak) actually connected with the dealer’s phone system. They can also see how many of those connected calls generated a sales or service opportunity. Measuring outcomes instead of just clicks can improve Google Ads campaign optimization.
The Council will continue to enhance the GA4 Specification during the important rollout period. Google has been making many changes to GA4, and their API is not very robust in its current state. By starting with this collaborative specification, dealers and dealer groups can save time, money, and headaches by trying to keep up with GA4 changes on their own! We stay up to date so your dealership can too.
The Automotive Standards Council for GA4 & Brian Pasch Enterprises will collaborate to continue to bring training, implementation guides and references that feel fitting to helping dealers as the Specification/GA4 advances. Explore our available resources by clicking the button below!
We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.
Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.
Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.
Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
