The current version (1.0) of the specification has 36 named events and over 50 parameters that are perfectly designed to accommodate the needs of automotive, RV, marine, and powersports dealers.
Get your copy of the Automotive GA4 Specification Version 1.0 today!
Do you intend to share this resource with colleagues? We recommend having them sign up too – This is an ongoing project, and by signing up they’ll also receive the latest updates to the specification.
Disclaimer: By signing up for ASC Specification alerts you agree to receive communication from the Automotive Standards Council (ASC) and Brian Pasch Enterprises (BPE).
In 2023 we will be hosting regional training events.
If you would like to be informed when GA4 training events will be held, just download the specification that is available today, and we will keep everyone informed on regional and online training events.
We will also be offering GA4 training workshops at the 2023 Digital Marketing Strategies Conference (DMSC) in Austin Texas, May 21-23rd.
We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.
Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.
Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.
Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.