Download the GA4 Specification | Automotive Standards Council

ASC Specification


Get Your Copy of the Automotive GA4 Specification Now!

The current version (1.0) of the specification has 36 named events and over 50 parameters that are perfectly designed to accommodate the needs of automotive, RV, marine, and powersports dealers.

Get your copy of the Automotive GA4 Specification Version 1.0 today!

Do you intend to share this resource with colleagues? We recommend having them sign up too – This is an ongoing project, and by signing up they’ll also receive the latest updates to the specification.

Disclaimer: By signing up for ASC Specification alerts you agree to receive communication from the Automotive Standards Council (ASC) and Brian Pasch Enterprises (BPE).

Get familiar with how to implement the specification

In 2023 we will be hosting regional training events.

If you would like to be informed when GA4 training events will be held, just download the specification that is available today, and we will keep everyone informed on regional and online training events.

We will also be offering GA4 training workshops at the 2023 Digital Marketing Strategies Conference (DMSC) in Austin Texas, May 21-23rd.

Don’t miss out on becoming a member

We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.



Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.

More Details

Founding members will be involved in private meetings to establish GA4 standards across all website and technology platforms. Brian Pasch will divide founding members into committees (i.e. websites, digital retailing, messaging) and will work to publish standards for events, goals, and reporting in GA4. Founding members must commit to active participation in at least two zoom calls per month and responding to proposed GA4 standards documentation. Founding members will receive 25% discount on all public GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
Members will receive a “Founding Member” logo to display on their websites and marketing materials. Companies that fail to participate will be removed from the Council and no refund will be provided for the membership fees. 



Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.

More Details

Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.