Member Benefits | Automotive Standards Council for GA4

Council Benefits

What makes this council important to the industry?

In its current form, the Automotive Standards Council involves like-minded, experienced analytics or programmers focused on setting a universal groundwork for implementing Google Analytics 4 into the industry.

To best support all the interests of the automotive community, Brian Pasch formed the Automotive Standards Council for GA4 to ensure previous standardization errors will not be repeated.

The Benefits

BENEFIT 01

Members of the Council will be responsible for sending events into GA4 from their native code set and not through clunky tag manager containers that get easily corrupted. This will create greater data integrity and stability.

BENEFIT 02

All major automotive website platforms and digital retailing software providers are supporting the ASC Specification which makes up the majority of events that are sent into Google Analytics.

BENEFIT 03

The specification supports Google-recommended syntax and provides enough room for vendors to add their own unique events into GA4 to support the visibility of their product’s performance.

BENEFIT 04

Dealership groups, who have to support multiple website platforms due to OEM mandates, can more easily and reliably create roll-up reporting to inspect and compare online engagement across a variety of website tools.

BENEFIT 05

Dealers who implement all the features of the specification will be able to dramatically improve the performance of their Google Ads campaigns. This can be accomplished as long as the dealer’s digital agency is sending the enhanced conversion signals into Google Ads based on the specific departmental sales goals (sales, service, parts, etc.) for each campaign. No more sending “mixed” conversion signals into Google Ads.

BENEFIT 06

Instead of vague conversion definitions in GA3, the new ASC Specification supports conversions by department (sales, service, parts) and conversion outcomes. For example, dealers can now measure how many “click to call” conversions (weak) actually connected with the dealer’s phone system. They can also see how many of those connected calls generated a sales or service opportunity. Measuring outcomes instead of just clicks can improve Google Ads campaign optimization.

Continually Enhancing

The Council will continue to enhance the GA4 Specification during the important rollout period. Google has been making many changes to GA4, and their API is not very robust in its current state. By starting with this collaborative specification, dealers and dealer groups can save time, money, and headaches by trying to keep up with GA4 changes on their own! We stay up to date so your dealership can too.

Training Sessions

The Automotive Standards Council for GA4 & Brian Pasch Enterprises will collaborate to continue to bring training, implementation guides and references that feel fitting to helping dealers as the Specification/GA4 advances. Training starts with 3 days of workshops & sessions at the new and improved Modern Retailing Conference in Palm Beach, November 13-15th of 2022.

Don’t miss out on becoming a member

We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.

$1,500

(ANNUALLY)

Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.

Founding members will be involved in private meetings to establish GA4 standards across all website and technology platforms. Brian Pasch will divide founding members into committees (i.e. websites, digital retailing, messaging) and will work to publish standards for events, goals, and reporting in GA4. Founding members must commit to active participation in at least two zoom calls per month and responding to proposed GA4 standards documentation, to accelerate the creation of standards to be released in November at the Modern Retailing Conference (MRC) Nov 13-15th. Founding members will receive 25% discount on all public GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
 
Members will receive a “Founding Member” logo to display on their websites and marketing materials. Companies that fail to participate will be removed from the Council and no refund will be provided for the membership fees. 

$500

(ANNUALLY)

Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.

Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.