Become a Member - Automotive Standards Council for GA4 | Auto Dealer Resources

Become a Member

Join the Automotive Standards Council

We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.

You will be directed to for membership purchase 



Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.

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Founding members will be involved in private meetings to establish GA4 standards across all website and technology platforms. Brian Pasch will divide founding members into committees (i.e. websites, digital retailing, messaging) and will work to publish standards for events, goals, and reporting in GA4. Founding members must commit to active participation in at least two zoom calls per month and responding to proposed GA4 standards documentation, to accelerate the creation of standards to be released in November at the Modern Retailing Conference (MRC) Nov 13-15th. Founding members will receive 25% discount on all public GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.
Members will receive a “Founding Member” logo to display on their websites and marketing materials. Companies that fail to participate will be removed from the Council and no refund will be provided for the membership fees. 



Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.

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Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.


To create a new industry standard for GA4 and the coordinate the dealer, vendor, and OEM community is no small task. By joining the council you are funding the work and providing resources that are needed to prepare the automotive industry for a critical analytics update. As GA4 becomes the new standard for measuring website engagement in the automotive industry, Brian Pasch and the team at BPE will be focused on working with the technology vendors, dealer groups, and OEMs to publish an initial draft of an open standard by November 2022.

Your annual membership fee is per dealership, OEM, or technology company. Everyone who joins as a Founding Member will need to establish a primary contact for your organization. For technology companies, the primary contact will need to provide the names of employees that would be assigned to specific product work groups. For example, if a company provides websites, messaging, and digital retailing tools you would likely assign the three product managers to a GA4 work group so they are working with the peers on analytics standards for similar products.
We encourage all technology companies who provide websites or online tools that sit on dealership websites to join the council. Founding members of the council will be divided into working groups based on their products or interests. For example, we will have work groups for website platforms, messaging tools, merchandising tools, digital retailing tools, etc.