Join Brian Pasch and Sarah Ciociola of PCG Digital as they discuss the major reasons why dealers need the ASC Specification to make GA4 work for their dealership. They will also showcase how the ASC Spec will help improve Google Ads campaigns
Colleen Harris and Brooke Furniss take you through the process of identifying conversion events and how to create custom conversion events in Google Analytics 4 using the ASC Specification.
Colleen Harris and Brooke Furniss show you how to build new metrics and key performance indicators using the ASC Specification for GA4.
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Disclaimer: By signing up for ASC Specification alerts you agree to receive communication from the Automotive Standards Council (ASC) and Brian Pasch Enterprises (BPE).
We provide two options to become a member of the ASCGA4. To create a new industry standard for GA4 and coordinate the entirety of the auto community is no small task.
Founding Members help set the standards for GA4 in the automotive industry. You will receive a “Founding Member” badge, alongside discounts for training & workshops.
Supporting members will help submit suggestions, data, and feedback; gaining them first access to the standards proposed and discounts on training/workshops.
Supporting members will have first access to standards proposed by the Automotive Standard Council and will have the opportunity to provide feedback to the committees before standards are published. Supporting members can submit suggestions to the council committees to guide standards development based on work that has already been completed in their organization(s). Founding members will receive 15% discount on all GA4 workshops and training programs created by Brian Pasch Enterprises (GA4) to expand training and knowledge within their organizations.